Familia CRUZ loyalty program

Four places, one family.

Gran Fierro, Lola, Lolyta, and Café Cruz—they are united by their love of food, wine, design, and the people who love to come back to us.
They say you can’t choose your family. But you can choose your gastronomic family. Become part of Familia CRUZ and start enjoying the benefits of our loyalty program.

What is it and how does it work?

The Familia CRUZ loyalty program is a digital card that you can save to Apple Wallet or Google Wallet. It brings you benefits at all our establishments.

1

Sign up

After registering, you automatically receive BASIC level membership.
Your digital card will be sent to you by email, and you can save it to your mobile phone with a single click.

📈 Once you spend CZK 30,000, you automatically become a PREMIUM member.

2

Collect points for every visit

For every CZK 100 spent at any Familia CRUZ establishment, you will receive points:
BASIC: 5 points
PREMIUM: 10 points

💡 Example: If you spend CZK 450 with us, you will receive 20 points (calculated in increments of 100).

3

Use points for further spending

You can redeem your collected points on your next visit – up to 50% of the total bill.
You pay the remaining 50% as usual and earn additional points on that amount.

💡 Example: You have 500 points = CZK 500. From a bill of CZK 1,000, you can pay half with points and half with a card or cash. You earn additional points for spending in cash or by card.
To record your spending and redeem your bonus, always use your Familia CRUZ card and present it to the staff when requesting the bill.

What you get as a Familia CRUZ member

Points for every purchase at all Familia CRUZ establishments

Use the bonus to pay up to 50% of your bill at all Familia CRUZ establishments.

Digital card in your phone – no plastic card

Special promotions, bonus offers, and invitations to events

Become part of the family

Register and start collecting points with every visit.
One card, four businesses, endless flavors.

Frequently asked questions

Here you will find the most frequently asked questions from clients.

How do I register?

Online or we will help you at any of our restaurants. After registering, you will receive an email with a link to the digital card, which you can add to Apple Wallet or Google Wallet.

At all Familia CRUZ establishments – Gran Fierro, Lola, Lolyta, and Café Cruz.

For every CZK 100 spent, you will receive 5 points (BASIC) or 10 points (PREMIUM).

When paying at any of our establishments, you can use points up to 50% of the bill amount.

12 months after they were credited. Don’t worry, we’ll let you know in good time.

Simply spend CZK 30,000 within 12 months (over the last 365 calendar days) and you will receive PREMIUM status for one year.

No, Apple Wallet or Google Wallet will suffice.

No, it is linked to your name and email address.